Abstract: For the Qiang ethnic minority’s tourism resource marketing,the network marketing is an important development tendency. Through tourism websites,this paper investigates the present situation of the Qiang ethnic minority’s tourism resource marketing and finds that its internet marketing is at a preliminary starting stage,which can be illustrated by the fact that some of the Qiang’s tourism resource cannot be found online,that the Qiang’s tourism products cannot be reached in half of the tourism websites,and that the Qiang’s tourism products cannot enjoy normal status in some websites. This suggest that a great room exist in improving the network marketing of the Qiang ethnic minority’s tourism resource and this paper proposes a strategy of paying effort to establish an internet platform for the Qiang’s tourism resources,searching for opportunity through information data analysis and developing
internet partnership.
Key words: the Qiang ethnic minority,tourism,network marketing,strategy
The Chinese version appeared in Journal of Mianyang Teachers’ College, 2016(3).