On October 13th, 2018, the Symposium on Public Communication in the Intelligent Age was held in Sichuan Academy of Social Sciences. The symposium was sponsored by the Sichuan Academy of Social Sciences, and More than 100 experts and scholars from Beijing Normal University, China Media University, Hunan University, Southwest University of Political Science and Law, Sichuan University, University of Electronic Science and Technology, Southwest Jiaotong University, China Journalist, the Chengdu media group attended the symposium. Professor Xiang Baoyun, President of Sichuan Academy of Social Sciences, attended the symposium and delivered a speech.
Professor Xiang Baoyun believed that, in the intelligence era, the information technology from the IT era to the DT era with human communication from the mass media to public communication, the media was changed from the mass media era to the intelligent media. Intelligent communication technology with artificial intelligence, quantum communication technology and virtual reality as the forerunner is deeply affecting human society and life way and impacting the whole social communication ecology. First, the diversification and intellectualization in the main body of communication liberated the news productivity and promoted the accelerated innovation and transformation of the media industry. The second is the holographic and immersion of communication content. The third is the mass and precision of communication. The forth is the channel of communication transformed from control to freedom, and the openness and autonomy of communication are realized. But at the same time, the risk of public communication is beyond doubt. Algorithmic technology is spawning a new combination of capital and technological power, bringing unprecedented changes in the history of human communication. This symposium is in the "opportunity and risk coexistence" in the intelligence era, which discussed the public communication risks when the artificial intelligence injects the new vitality into it, by exploring the value and role of public communication in intelligence era for building social trust, and the symposium has important innovation and practical significance.
Seven experts and scholars from universities and institutes made speeches around the theme of "Public Communication in the Age of Intelligence".
Translated by weng jun