On August 31,2018, the symposium on “Village Revitalization and Billions Tourism Industry Development” was held in Sichuan Academy of Social Sciences. The meeting was presided over by Professor Li Houqiang, Secretary of Committee of the Sichuan Academy of Social Sciences the CPC. Hu Bin, Secretary of the Committee of the Sichuan Provincial Tourism Development Committee of the CPC, Chen Jing’an, Deputy Secretary of the Committee of the Sichuan Academy of Social Sciences, and more than 20 experts, scholars and entrepreneurs from the Sichuan Academy of Social Sciences, the Sichuan Provincial Federation of Literary and Art Circles, and the Sichuan Tourism Investment Group attended the meeting.
Li Houqiang pointed out that some tourism projects in Sichuan have superior location, unique resources, high-end design, complete facilities, benefit to the masses, and scientific marketing. In the specific operation process, we must highlight uniqueness, mystique, accessibility, memorability and cheerfulness. It needs to vigorously cultivate the ability of attractiveness, contagion, and impact. He stressed that the cultivation of billions tourism industry is focused on overcoming the problems of similarities, enclosures, islands, short-term and superficiality, dealing with the relationship between heavy assets and light assets, international and domestic, enterprises and the masses, nature and culture, state and private, etc. The tourism industry is one of the best industrial carriers to promote rural revitalization. It is necessary to focus on cultivating new subjects, new markets, new models, new systems, new brands and new kinetic energy to its further development.
Hu Bin believes that tourism is to let people change the scene to perceive the beauty of life and come back to be a better self. He pointed out that to build a tourism project, we must seize the "four key points" .The first is to seize opportunities. The second is to highlight comparative advantages. The third is to pay attention to precision and format. The fourth is to provide warm heart service.
Chen Jing’an believes that the health and wellness tourism industry field is a hot spot for corporate investment, which is a sunrise industry aimed at the old aged group. To create a health and wellness tourism project, we must distinguish between tourism real estate and old-age real estate, and focus on attracting the three types of talents: planning and design talents, the old-age care nurses and community workers.
Participants also held heated discussions on tourism and poverty alleviation, tourism and ecological protection, low-altitude short-haul air travel, and many new ideas and suggestions have been put forward.
Pic/Sichuan Academy of Social Sciences